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What Makes Us Special

Fearless Empathy

Our company is deeply rooted in people. How we can better understand them, tell their stories, and solve their everyday problems, big and small.

We are fearless in our methods to build empathy and understanding. But we are tool agnostic. From qualitative 1-2-1s and focus groups to large scale quantitative research. Ethnographies to Social media listening. Expert interviews to semiotics. Online or in person. We do what’s needed.

Anything to get to the truth and solve your challenge.

Then we package our work into recommendations for what comes next. We believe beautiful simplicity is the best way to ensure our work is easily actionable and socialized to make a meaningful impact on your business.

Past Projects / Case Studies

Candid.

Passionate.

Open.

Honest.

Collaborative.

Creative. Edgy.

Grounded.

Real.

A little in your face.

What We Do

Our Services

We work for brands and their advertising agencies. Hopefully that’s you!

We started life as a research agency and we still do a LOT of market research all over the world. We have to, understanding people is at the heart of everything we do. But we don’t just deliver quotes or findings or reports. We create actionable next steps for people with hard decisions to make.

We use our our skills in understanding people and culture, segments and markets to help you do marketing and advertising more effectively. Help develop and build brands that win in the marketplace. Come up with new products and services that real people want and need. Plan for the future effectively.

From bringing a segment to life to setting a long term vision and all the marketing strategy and tactical things in between.

Brand Communications

Crafting your brand story shouldn't be painful. At The Sound, we'll guide you through each step of brand communication development to create impactful work.

Brand Experience

Discover a new level of brand experience excellence with The Sound. As industry-leading experts in branding, we craft unforgettable brand journeys.

Brand Strategy

We leverage a range of human-centred positioning and value-prop frameworks and tools to help brands establish an ownable POD and carve out differentiation in the marketplace.

Consumer Exploration

Experience consumer exploration like never before with The Sound. Our expert team unveils valuable insights and trends to empower your brand.

Creative Analytics

At The Sound, we specialize in Creative Analytics, harnessing data to drive innovation. Discover how our expertise can empower your creative process and business growth.

Product Innovation

We believe in innovation at the intersection of markets, culture, and people's needs. We imagine and design strategic ideas that inspire brands to find new opportunities.

Qualitative Research

Quantitative Research

Some of Our Clients

Every agency website has to have a page with clients on it. It’s commandment 5 in the agency handbook. We work with the most innovative and best-loved companies in the world. We have a few who are shy and won’t let us publish their names. Here are some of the others.

Past Projects / Case Studies

Understanding People is at the Heart of Everything we do

We Solve Brand Problems

In short, we are very good at connecting our clients with the people that matter most to their brands and doing it in a way that is impossible to ignore. We tell inspiring, human stories and help brands figure out what the heck to do to be more successful.

Plus, most of our clients say we are a really fun to hang out with.

We aim to be always smart and never boring.

Understanding Cart Abandonment

Helping a leading e-commerce brand understand why people abandon their online shopping carts and what to do about it.

Inspiring the Future of Mexican Retail

Unlocking white space opportunities and creating an actionable future-oriented retail portfolio strategy that drives growth over the next 10+ years.

Optimizing Campaign Development

Optimizing a campaign strategy to grow awareness of a dairy brand's practices to protect current consumption levels.

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Explorations by The Sound

Our Thinking

We wouldn’t be very good at our jobs if we weren’t all insanely curious. Getting out into the wilds of today’s society, chasing down big ideas, tackling important topics, and hunting for their implications and impact is the stuff we live for.

Take a look at what we’ve found, so far.

View Our Blog

Person looking contemplative at their laptop planning and thinking

Cultural Insights

January 22, 2024

Don’t Give Up On New Year’s Resolutions Just Yet

Time is running out to live our lives to the fullest. The New Year encourages us to reflect on how we spend our time and make changes to achieve our goals.

Stay Up To Date

The Sound believes in sharing knowledge. If you’d like to stay up to date with our reports on people, culture and brands and be able to watch our documentaries (and even be invited to an event or two) then simply subscribe below.

Global Market Research and Brand Consultants