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The Sound Research

The Sound is a consumer exploration, brand strategy and product innovation agency engaging leading edge methodologies and visual storytelling to build brands.

The Sound Research

The Sound is a consumer exploration, brand strategy and product innovation agency engaging leading edge methodologies and visual storytelling to build brands.

Some of our projects.

Want some evidence that we can deliver? Here’s some. Let us know if you want to see more. We've got lots as we've been working with some clients from the day we opened.

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What we're good at.

In short, we are very good at connecting our clients with the people that use their products. Putting real life and emotions into the ocean of consumer data, searching for the small details that make a big difference, and doing it in an inspirational way.

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Listen & Learn

At The Sound, we fly around the world talking to people, watching people, listening to what they say, and then turning this into beautiful knowledge and smart strategy. We have a few different ways we tend to do this (although we’re coming up with and adopting new technologies and methodologies all the time, so watch this space. No really, keep watching.)

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Amplifying Brands

The Sound exists to deliver the insight and inspiration to create and build brands. We do this through insightful consumer research and our proprietary innovation processes and brand models. Ironically, unlike our approaches, this paragraph is a bit boring. Now it isn’t. See what we did there?

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Making Noise

So many smart things are said and done that don’t get noticed and hence don’t make a difference. Whether it be a result of confused thinking, lack of a narrative, poor design, over-reliance on academic constructs, or just poor presentation, too much is just ignored. The Sound produces work that is impossible to ignore.

Our Clients.

Every agency web site has to have a page with clients on it. It’s commandment 5 in the agency handbook. We have a few who are shy and won’t let us publish their names. Here are some of the others.

bbh
diageo
nike
client_unilever
BeamLogo
client_kelloggs-logo
Ogilvy
blackberry
New_Pepsi_Logo-(1)
vfc
bbdo
Mtv
Wrigley
W+K
cartoon-network
Discovery_Channel
pampers
Elizabeth_Arden
VIRGIN_MEDIA
Nickelodeon
NBC
Suntory
Pernod_Ricard
telus
ikea
Zocalo
DDB
droga5
Barclays-bank
bmo-logo
British_Airways
COTY
dare
EBay_logo
Energizer
google_logo
gsk
JohnsonandJohnson
kraftlogo
L_Oreal
linkedin
Microsoft
Nokia
pandora
Pfizer
Sephora
starbucks3
audi
itv
facebook
NestlePurina
72sunny
bacardi
furminator_grey
tenderflake
Mini_Client_Logo
Nestle
ETrade

Thank you for being an excellent strategic partner for Timberland! Through providing global exploratory research services with a tremendous ability to bring forth consumers’ reactions, and uncover their motivations, the team at The Sound has been instrumental in gaining deep understanding of a new target consumer, and in the evolution of our brand’s promise. The Sound team excels in crystallizing the most potent insights, and they possess an astonishing ability to verbalize these, often coining new language. Their passion and enthusiasm for the consumer is reflected in their crafting of powerful reports - which always balance being highly explicit and visually stimulating. It has been a great pleasure working with such a strong team of researchers & strategists, and I am looking forward to continuing our partnership.

Ruth Devey, Director, Consumer & Shopper Insights

Timberland, a VF Company

The Sound believes in sharing knowledge. If you'd like access to our reports on people, culture and brands and be able to watch our documentaries (and even be invited to an event or two) then simply sign up below. Don't forget to click the 'I consent' button. Thanks!

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