How many Jobs-To-Be-Done exist when it comes to beauty and grooming?

Turns out all those Showers, Shaves and New Hairstyles Really Add Up!


Let’s play a quick game. On average, how many times a month do you engage in a beauty or grooming-related behaviour? It’s kind of like guessing the number of M&Ms in a jar, but instead, counting how many times people shower. Or brush their teeth. Or take their vitamins. Or have a good laugh with friends. You get the picture.

Made your guess? We’ll wait…

450 behaviors a month! (Were you close?) So, even if you don’t shower every day (we won’t judge), how the heck are you racking up that many other behaviours?

The Sound recently embarked on an exploration of Beauty and Grooming across the U.S., UK, India and China, talking to almost 5,000 people and uncovering a ton of insight about not only what they do, but why they do it.

Get an inside look at how we’ve woven the business theory of Jobs to Be Done into a quantitative – yes, numbers – approach that provides a human lens on the role of brands.

We uncovered the 10 ‘jobs’ people are trying to achieve in their lives where beauty and grooming products can be the solution.

Check it out on Vimeo, here! And be sure to hit us up if you want a more in-depth explanation of all these jobs and what they might mean to your business.


For further information, contact our VP and Head of Beauty Caroline Fletcher , or our VP and Head of Creative Analytics Mindy Cultra