The Sound was founded in a basement office in Vancouver with a simple purpose: always be smart and never be boring. We had a staff of two, a handful of clients, and one wildly ambitious goal: to redefine the world of qualitative research.
But the world isn’t just qualitative and the challenges facing our marketing clients continue to change and grow. So we integrated documentary filmmaking and editorial design into our process as well as the ability to draw human truths from quantitative data. Over time we have built a unique team of anthropologists, creatives, analysts, strategists, and storytellers that together ensure our work is inventive and effective.
We’ve stayed true to our initial idea and pushed the boundaries of research, but also sharpened our product innovation and brand strategy offering because we never only tell the human story, we always link it to our client’s business. We now serve as a trusted marketing advisor for clients all over the world… except Antarctica, but we are very open to it!
We moved out of the basement but we still have all the clients we started with, plus a whole bunch more, and we’re still always smart, and never boring.