• People first. And last.
  • Be fearless in empathy and understanding.
  • Captivate. Inspire. Deliver.

Simon Dannatt

CEO

Simon is an experienced CEO & Corporate Strategist. He started his career with L.E.K. Consulting, became Manager & Partner with Capgemini Consulting, & then CEO with KAE, a strategic branding and marketing consulting firm based in London.

Kelli Johnson

Chief Growth Officer

Kelli Johnson

Chief Growth Officer

Kelli has spent her career moving people, brands and ideas towards new possibilities. At The Sound she has helped grow the US business, leaning on her strategy and innovation expertise. She’s now focused on helping The Sound make an even bigger impact on the world of consulting.

John Broderick

Vice President

John Broderick

Vice President

John is a veteran global researcher who is a founding member of The Sound and the New York team. John is a skilled facilitator and prides himself on delivering creative and inspiring workshops to land key insights that move brands forward.

Caroline Fletcher

Vice President

Caroline Fletcher

Vice President

Caroline is a dynamic researcher and strategist with experience gained on both client and agency sides of the fence. She has held research roles at MTV, MuchMusic, and Rogers Communications before joining The Sound in 2011.

Harjot Bassra

Vice President and Head of PM

Harjot Bassra

Vice President and Head of PM

Harjot has well over a decade of experience in communications, publishing, and business management. She started her career as the publisher and editor of iStyle Magazine, a national print publication aimed at the South Asian diaspora in North America.

Dave Rees

Vice President and Head of Film

Dave Rees

Vice President and Head of Film

An editor with over 2 decades worth of experience in the film industry. He has over 60 hours of network television under his belt including Showtime’s ‘The L Word,’ USA Network’s ‘The Dead Zone,’ and ‘Andromeda.’

Brynn Harris

Vice President and Head of Analysis

Brynn Harris

Vice President and Head of Analysis

As a founding member of the Sound, Brynn has played an integral role in shaping what The Sound is today. She works closely with all our teams, uncovering powerful narratives that move people and brands. She is the mastermind of our Sound Track process and ensures that our work is always exceptional.

Mindy Cultra

Vice President and Head of CA

Mindy Cultra

Vice President and Head of CA

Mindy has spent her career breaking conventions of what quantitative research can deliver – developing innovative approaches that uncover unique human insights, fuel ideas and inspire creative strategies. Her work has impacted brands such as Coca-Cola, Gap Inc., General Motors, P&G, Pfizer, Samsung and Visa.

Shonda Nelson

Head of Human Resources

Shonda Nelson

Head of Human Resources

A true HR pro; Shonda believes that if we focus on doing the right thing, the other stuff will fall into place. She enjoys being a strategic partner; supporting both business and individual success, bringing extensive people experience from IBM, CNA Insurance, common-ground marketing, Burson Marsteller, and more.

Jerusha Bennett

Senior Director, Brand Strategy & Innovation

Jerusha Bennett

Senior Director, Brand Strategy & Innovation

Jerusha is a brand strategist with an entrepreneurial mindset and a passion for delivering innovative brand solutions that emotionally connect with people, stimulate brand growth, and drive profitability. At The Sound, she is focused on developing more nimble and agile approaches across the company’s three pillars of Innovation, Exploration, and Strategy.

Sandy Chouchani

Senior Director

Sandy Chouchani

Senior Director
Sandy is a qualitative researcher with 25 years of experience helping brands connect with the people they seek to engage.  Her expertise is in idea development (positioning, creative and packaging) and ensuring ideas have their intended impact.