About Us

Simon Dannatt

CEO

Simon is an experienced CEO & Corporate Strategist. He started his career with L.E.K. Consulting, became Manager & Partner with Capgemini Consulting, & then CEO with KAE, a strategic branding and marketing consulting firm based in London.

John Broderick

VP

John is a veteran global researcher who is a founding member of The Sound and the New York team. John is a skilled facilitator and prides himself on delivering creative and inspiring workshops to land key insights that move brands forward.

Harjot Bassra

VP & Head of Project Management

Harjot has well over a decade of experience in communications, publishing, and business management. She started her career as the publisher and editor of iStyle Magazine, a national print publication aimed at the South Asian diaspora in North America.

Dave Rees

VP & Head of Film

An editor with over 2 decades worth of experience in the film industry. He has over 60 hours of network television under his belt including Showtime’s ‘The L Word,’ USA Network’s ‘The Dead Zone,’ and ‘Andromeda.’

Brynn Harris

VP & Head of Analysis

As a founding member of the Sound, Brynn has played an integral role in shaping what The Sound is today. She works closely with all our teams, uncovering powerful narratives that move people and brands. She is the mastermind of our Sound Track process and ensures that our work is always exceptional.

Mindy Cultra

VP & Head of Creative Analytics

Mindy has spent her career breaking conventions of what quantitative research can deliver – developing innovative approaches that uncover unique human insights, fuel ideas and inspire creative strategies. Her work has impacted brands such as Coca-Cola, Gap Inc., General Motors, P&G, Pfizer, Samsung and Visa.

Shonda Nelson

Head of Human Resources

A true HR pro; Shonda believes that if we focus on doing the right thing, the other stuff will fall into place. She enjoys being a strategic partner; supporting both business and individual success, bringing extensive people experience from IBM, CNA Insurance, common-ground marketing, Burson Marsteller, and more.

Jerusha Bennett

Senior Director, Brand Strategy & Innovation

Jerusha is a brand strategist with an entrepreneurial mindset and a passion for delivering innovative brand solutions that emotionally connect with people, stimulate brand growth, and drive profitability. At The Sound, she is focused on developing more nimble and agile approaches across the company’s three pillars of Innovation, Exploration, and Strategy.

Sandy Chouchani

Senior Director

Sandy is a qualitative researcher with 25 years of experience helping brands connect with the people they seek to engage.  Her expertise is in idea development (positioning, creative and packaging) and ensuring ideas have their intended impact.

Grace Gan

Senior Director, Consulting

As a brand strategist and consultant, Grace is passionate about finding creative solutions that help brands shift their position in the market, as well as introduce meaningful new products and services to the world. She believes every engagement should begin with a solid hypothesis, followed by a bespoke approach that delivers on a clear path forward.

Elizabeth Lockwood

Head of UK in Research & Consulting London

Elizabeth has spent over two decades helping brands earn attention, build trust and inspire loyalty.  She’s at her best breaking down complex business, brand and communications challenges and getting people to rally around the right strategy to drive growth.