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Twinings – JTBD of Live Well

“This work has been foundational to our brand positioning and portfolio strategy thinking. The approach is definitely a breakthrough and the added value The Sound has brought by combining their mastery in data crunching with their strategic thinking and human lens on how to bring some of these motivations to life has been paramount to bringing the UK&I leadership team aboard with the new strategy.”

Anne Collard

Strategy & Insights Director

Google – What Matters Research

“The Sound’s work is a groundbreaking point of view. It provides a fresh POV on a new way to talk about the human value proposition of Google products, particularly machine learning.”

Katie Herskovitz

Research & Insights Manager, Ads Marketing

Quintain – Future of London Living

“The Sound really know their subject. Their ability to apply their knowledge through innovative techniques to a long-established industry has helped us uncover exceptional, totally new opportunities that we simply wouldn’t have identified alone. The outcomes have transformed our brand strategy. Just as important, they’ve also inspired our employees and breathed new thinking into the organization as a result.”

Quintain

ITV

“The Sound has been working with my team on some ground-breaking initiatives across ITV. It is rare to have an agency working so close and share in the work every step of the way. I expect our agency partners to continually come up with new ideas and approaches. What is special about The Sound is that they also challenge our thinking and genuinely help us move the business forward.”

Neil Mortensen

Director of Audiences

Dollar Shave Club – Get Ready Campaign

“Working with The Sound to better understand our consumer and define our brand positioning was very successful. As an extension of our team, they were incredibly collaborative and highly strategic in the best way possible. The Sound challenged us where we needed to be and supported our team in understanding the insights and provided strategic guidance for how to implement them.”

Raechelle Hoki

VP, Brand Marketing, Dollar Shave Club

KeVita Innovation

“The Sound was a fabulous partner for our Innovation Pipeline work. They were out of the box thinkers that navigated blurry & emerging categories and challenged our standard norms. The Sound hung with us through multiple rounds of feedback and iterations, always keeping the consumer insight at the forefront. Their consumer driven work resulted in ideas that had outstanding testing results, and a pipeline of ideas for multiple years to come.”

Theresa Moschella

Sr. Marketing Manager, Kevita

Simon Dannatt

CEO

Simon Dannatt

CEO

Simon is an experienced CEO & Corporate Strategist. He started his career with L.E.K. Consulting, became Manager & Partner with Capgemini Consulting, & then CEO with KAE, a strategic branding and marketing consulting firm based in London.

Harjot Bassra

VP & Head of Project Management

Harjot Bassra

VP & Head of Project Management

Harjot has well over a decade of experience in communications, publishing, and business management. She started her career as the publisher and editor of iStyle Magazine, a national print publication aimed at the South Asian diaspora in North America.

Dave Rees

VP & Head of Film

Dave Rees

VP & Head of Film

An editor with over 2 decades worth of experience in the film industry. He has over 60 hours of network television under his belt including Showtime’s ‘The L Word,’ USA Network’s ‘The Dead Zone,’ and ‘Andromeda.’

Brynn Harris

VP & Head of Analysis

Brynn Harris

VP & Head of Analysis

As a founding member of the Sound, Brynn has played an integral role in shaping what The Sound is today. She works closely with all our teams, uncovering powerful narratives that move people and brands. She is the mastermind of our Sound Track process and ensures that our work is always exceptional.

Mindy Cultra

VP & Head of Creative Analytics

Mindy Cultra

VP & Head of Creative Analytics

Mindy has spent her career breaking conventions of what quantitative research can deliver – developing innovative approaches that uncover unique human insights, fuel ideas and inspire creative strategies. Her work has impacted brands such as Coca-Cola, Gap Inc., General Motors, P&G, Pfizer, Samsung and Visa.

Shonda Nelson

Head of Human Resources

Shonda Nelson

Head of Human Resources

A true HR pro; Shonda believes that if we focus on doing the right thing, the other stuff will fall into place. She enjoys being a strategic partner; supporting both business and individual success, bringing extensive people experience from IBM, CNA Insurance, common-ground marketing, Burson Marsteller, and more.

Jerusha Bennett

Vice President in Research & Consulting

Jerusha Bennett

Vice President in Research & Consulting

Jerusha is a brand strategist with an entrepreneurial mindset and a passion for delivering innovative brand solutions that emotionally connect with people, stimulate brand growth, and drive profitability. At The Sound, she is focused on developing more nimble and agile approaches across the company’s three pillars of Innovation, Exploration, and Strategy.

Sandy Chouchani

Vice President in Research & Consulting

Sandy Chouchani

Vice President in Research & Consulting

Sandy is a qualitative researcher with 25 years of experience helping brands connect with the people they seek to engage.  Her expertise is in idea development (positioning, creative and packaging) and ensuring ideas have their intended impact.

Elizabeth Lockwood

Head of UK in Research & Consulting London

Elizabeth Lockwood

Head of UK in Research & Consulting London

Elizabeth has spent over two decades helping brands earn attention, build trust and inspire loyalty.  She’s at her best breaking down complex business, brand and communications challenges and getting people to rally around the right strategy to drive growth.