For insight hunters, brand mavericks and innovation geniuses. Anthology is our weekly collection of thought-provoking, convention challenging and status-quo disrupting content curated from the world around us. From micro shifts to big ideas, we bring you the best articles, videos and podcasts to inform you, inspire you and (if you’re anything like us) ignite curiosity, passion and action.

Exploration

woman with smudged eyeshadow holds a piece of paper with a smiley face on it up in front of her own mouth
FOMO, Hangxiety, Hangry: A New World Of Complex Emotions

If emotions are truly the greatest predictor of human behaviour, and a brand’s ultimate goal being to generate and/or capitalise on human emotion, this exploration into our new more complex range of emotions is both eye-opening and thought-provoking.

Read the full article

 

COVID-19 sign in store window showing closed to the public but curbside pickup available
Recent Changes in Shopper Behaviour Are Creating Major Shifts Within the CPG Category

As people forego a trip to the grocery store and instead turn to their phones, this exploration into mobile user behaviour trends within CPG reveals a new generation of online-shoppers with a significant number of sticky behaviour patterns set to remain for the long-term.

Watch on YouTube

 

black and white photo of a large group of cyclists in a race going around a bend in the countryside
How to Build a Brand Community like No Other

In this interview, Dara Treseder, Head of Global Marketing & Communications at Peloton talks about the power of community, Peloton’s latest ad campaign and her search for balance and harmony in work and life.

Listen on Spotify

 

Strategy

netflix logo on television screen with red led glow in the background
How Peloton, Apple, Netflix, and Tesla Are Building and Mastering Every Part of the Market Themselves.

An insightful dip into the power and value of vertical integration.

Read the full article

 

couple wearing backpacks in the middle distance walking a hill against a blue sky and they are holding hands one leading the other
Why Trust Is Not a Tagline

Rachel Botsman on how trust is a lucrative and aspirational factor in brand storytelling, but all too often overlooked in the design of the brand experience.

Watch here

 

group of 8 red game pieces on the left with one black colored game piece separated on the right
How to Lead Through Turbulence

As Antonio Lucio (CMO of Facebook) finished his last day of a 40-year career in Marketing, he gifted this speech on Inclusive Leadership Through Turbulence to the world. Watch with wonder and a tissue.

Listen on Spotify

 

Innovation

infinity mirror room with lone figure and infinity golden lights
How the Pandemic Is Creating a Golden Era of Innovation

As buying routines are uprooted, and predicting consumer behaviour becomes more of a challenge, brands are needing to find a new approach to innovation rooted in true blue-sky thinking.

Read the full article

 

a crumpled ball of paper on the left is shown to be a paper airplane on the right
How Embracing Constraints Can Result in Breakthrough Innovation

Challenging the conventional wisdom that creative thinking thrives when there are no limits or boundaries, HBR explores instances where constraints have driven exponential innovation.

Read the full article

 

young person in a comfortable looking bed appears to be relaxed and asleep
How Pepsico’s Internal Challenge Fuelled an Innovation Designed to Tackle Stress

As PepsiCo prepares to launch a new drink “Driftwell” to aid sleep as consumers struggle with stress during the pandemic, it marks the fastest idea-to-market in the history of the Company.

Read the full article

 

One to Think About

partial calf and foot shot of person wearing black converse
How Hiring Rebels Can Take Your Brand from Good to Great

Harvard’s Francesca Gino explains how bringing people who don’t consciously follow rules, who reject the idea there are limits on what they can achieve, can be the best thing you can do for your brand.

Read the full article

 


 

It’s good to talk and we’d love to talk to you. Whether it’s to discuss or debate one of the above subjects, to talk about a challenge or opportunity you’re facing or just to chat about how you’re experiencing the world we’re currently living in, we’re here and we’d love to connect.

Click here to set up a time with one of our team or use the form below.


Written By:
The Sound

More by this author