For insight hunters, brand mavericks, and innovation geniuses. Anthology is our weekly collection of thought-provoking, convention-challenging, and status-quo-disrupting content curated from the world around us. From micro shifts to big ideas, we bring you the best articles, videos, and podcasts to inform you, inspire you and (if you’re anything like us) ignite curiosity, passion and action.
Exploration
FOMO, Hangxiety, Hangry: A New World Of Complex Emotions
If emotions are truly the greatest predictor of human behaviour, and a brand’s ultimate goal being to generate and/or capitalise on human emotion, this exploration into our new more complex range of emotions is both eye-opening and thought-provoking.
Recent Changes in Shopper Behaviour Are Creating Major Shifts Within the CPG Category
As people forego a trip to the grocery store and instead turn to their phones, this exploration into mobile user behaviour trends within CPG reveals a new generation of online-shoppers with a significant number of sticky behaviour patterns set to remain for the long-term.
How to Build a Brand Community like No Other
In this interview, Dara Treseder, Head of Global Marketing & Communications at Peloton talks about the power of community, Peloton’s latest ad campaign and her search for balance and harmony in work and life.
Strategy
How Peloton, Apple, Netflix, and Tesla Are Building and Mastering Every Part of the Market Themselves.
An insightful dip into the power and value of vertical integration.
Why Trust Is Not a Tagline
Rachel Botsman on how trust is a lucrative and aspirational factor in brand storytelling, but all too often overlooked in the design of the brand experience.
How to Lead Through Turbulence
As Antonio Lucio (CMO of Facebook) finished his last day of a 40-year career in Marketing, he gifted this speech on Inclusive Leadership Through Turbulence to the world. Watch with wonder and a tissue.
Innovation
How the Pandemic Is Creating a Golden Era of Innovation
As buying routines are uprooted, and predicting consumer behaviour becomes more of a challenge, brands are needing to find a new approach to innovation rooted in true blue-sky thinking.
How Embracing Constraints Can Result in Breakthrough Innovation
Challenging the conventional wisdom that creative thinking thrives when there are no limits or boundaries, HBR explores instances where constraints have driven exponential innovation.
How Pepsico’s Internal Challenge Fuelled an Innovation Designed to Tackle Stress
As PepsiCo prepares to launch a new drink “Driftwell” to aid sleep as consumers struggle with stress during the pandemic, it marks the fastest idea-to-market in the history of the Company.
One to Think About
How Hiring Rebels Can Take Your Brand from Good to Great
Harvard’s Francesca Gino explains how bringing people who don’t consciously follow rules, who reject the idea there are limits on what they can achieve, can be the best thing you can do for your brand.
It’s good to talk and we’d love to talk to you. Whether it’s to discuss or debate one of the above subjects, to talk about a challenge or opportunity you’re facing or just to chat about how you’re experiencing the world we’re currently living in, we’re here and we’d love to connect.
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