For insight hunters, brand mavericks and innovation geniuses. Anthology is our biweekly collection of thought-provoking, convention challenging and status-quo disrupting content curated from the world around us. From micro shifts to big ideas, we bring you the best articles, videos and podcasts to inform you, inspire you and (if you’re anything like us) ignite curiosity, passion and action.
How Disney Has Embarked on a Remarkable Journey of Rehabilitation for Its Most Notorious Villains
An exploration into feminism and femininity and the role of female archetypes that dominate traditional storytelling.
How to Make Meaningful Connections with Genz and Millenials During COVID-19
An exploration into the evolution of consumer purchasing habits, sentiment and overall behaviour of Gen Z and Millennials amidst COVID-19.
How People Decide What to Buy Lies in the Messy Middle of the Purchase Journey
A great study from Google on what happens when you apply behavioural science principles to consumers purchase decision making journeys.
How to Solve Problems in Uncertain Times
An enlightening guide to the six problem-solving mindsets all marketers and innovators should aspire to from the team at McKinsey.
Growing Users. Scaling Sentiment
Kenny Mitchell, CMO of Snap-on how he and his team are rapidly growing their user base and driving awareness of mini-features to increase engagement.
How IKEA is Embracing the Circular Economy at the Heart of its Strategy
Ikea lead the way on sustainable retail as they open their first ‘second-hand’ store in Sweden.
How Remarkable Things Happen When you Combine Empathy with Human-Centered Design
An introduction to design empathy with a focus on problem-solving from the team at IDEO.
How One Biotech Start-Up is Using Greenhouse Gas as a Springboard for Innovation
An exploration into how Newlight is using a natural resource to fuel their innovation pipeline, an inspiring take on a traditional product.
How Behavioural Science Principles can Make or Break Innovation
An interesting study exploring the use of behavioural science principles in predicting consumer attitudes and behaviour towards innovations in technology, durables and non-CPG categories.
One to Think About
How Brain Science can Help us Break Bad Habits
We like to think we’re in control the majority of the time, making considered decisions about every aspect of our lives, however, recent research suggests 43% of our days are spent in unconscious habitual behaviour loops and will power alone isn’t nearly enough to break the loops.
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