For insight hunters, brand mavericks and innovation geniuses. Anthology is our biweekly collection of thought-provoking, convention challenging and status-quo disrupting content curated from the world around us. From micro shifts to big ideas, we bring you the best articles, videos and podcasts to inform you, inspire you and (if you’re anything like us) ignite curiosity, passion and action.

Exploration

image of fireworks display at disney at night
How Disney Has Embarked on a Remarkable Journey of Rehabilitation for Its Most Notorious Villains

An exploration into feminism and femininity and the role of female archetypes that dominate traditional storytelling.

Read the full article

 

image of a millenial woman
How to Make Meaningful Connections with Genz and Millenials During COVID-19

An exploration into the evolution of consumer purchasing habits, sentiment and overall behaviour of Gen Z and Millennials amidst COVID-19.

Watch on YouTube

 

shadow of a person behind a red see-through wall with SALE on it in white
How People Decide What to Buy Lies in the Messy Middle of the Purchase Journey

A great study from Google on what happens when you apply behavioural science principles to consumers purchase decision making journeys.

Read the full article

 

Strategy

sitting monkey looks like they are considering a problem
How to Solve Problems in Uncertain Times

An enlightening guide to the six problem-solving mindsets all marketers and innovators should aspire to from the team at McKinsey.

Read the full article

 

photo of a large group of hikers spread out walking towards a setting sun amongst hills
Growing Users. Scaling Sentiment

Kenny Mitchell, CMO of Snap-on how he and his team are rapidly growing their user base and driving awareness of mini-features to increase engagement.

Listen on Spotify

 

photo of the exterior of a blue and yellow building and a blue sky
How IKEA is Embracing the Circular Economy at the Heart of its Strategy

Ikea lead the way on sustainable retail as they open their first ‘second-hand’ store in Sweden.

Read the full article

 

Innovation

website open on a laptop that says i design and develop experiences that make people's lives simple
How Remarkable Things Happen When you Combine Empathy with Human-Centered Design

An introduction to design empathy with a focus on problem-solving from the team at IDEO.

Read the full article

 

photo of two springboards on a small jetty facing out to the water with land in the distance on a cloudy day
How One Biotech Start-Up is Using Greenhouse Gas as a Springboard for Innovation

An exploration into how Newlight is using a natural resource to fuel their innovation pipeline, an inspiring take on a traditional product.

Read the full article

 

birds eye view of a number of people exploring a maze
How Behavioural Science Principles can Make or Break Innovation

An interesting study exploring the use of behavioural science principles in predicting consumer attitudes and behaviour towards innovations in technology, durables and non-CPG categories.

Read the full article

 

One to Think About

cross section of a maze in the shape of a human brain with walls made of dollar bills
How Brain Science can Help us Break Bad Habits

We like to think we’re in control the majority of the time, making considered decisions about every aspect of our lives, however, recent research suggests 43% of our days are spent in unconscious habitual behaviour loops and will power alone isn’t nearly enough to break the loops.

Read the full article

 


 

It’s good to talk and we’d love to talk to you. Whether it’s to discuss or debate one of the above subjects, to talk about a challenge or opportunity you’re facing or just to chat about how you’re experiencing the world we’re currently living in, we’re here and we’d love to connect.

Click here to set up a time with one of our team or use the form below.


Written By:
The Sound

More by this author