AI in Market Research: Navigating Like a Human
We’re sure it’s on your mind right now. And not just sitting in the back of it. But right there, at the forefront. Because it...
How to Build a Brand Strategy
So you need to build a brand marketing strategy that will deeply connect with people and drive growth. Before we talk about how to build...
Releasing the Pressure: Responsibility & COVID-19
The pressure to be responsible has only intensified during COVID-19 as people have taken on additional roles, such as parent and educator, and dealt with new situations, such as work from home. We set off to explore how our relationship with responsibility is changing and what happens when the pressure gets to be too much.
Meaningful Connection Amidst Virtual Fatigue
At-home entertainment is helping us meet our intensified desire to connect with others during lockdown. But while some behaviors are a band-aid solution, others speak to a deeper value shift toward seeking more meaningful connection.
The Pursuit of Progress During the Big Pause
During COVID-19, our desire for progress is stronger than ever, yet there’s no clear destination in sight. As the days blur together, people are engaging in new at-home entertainment behaviors to feel a sense of purpose and avoid losing this time. The Sound set off to explore these new behaviors and understand which habits will last.