Industry Smarts

September 24, 2021

Cat Behaviours at the Bowl: Cat Eats the Food

Owners judge a foods success not just on whether the cat eats it but whether they visibly enjoy it. When the cat likes and consistently eats the food most people breathe a giant sigh of relief. If a brand can establish itself (both mentally and emotionally) as the go-to brand early there is a strong likelihood they will still stay in-brand.

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Industry Smarts

September 24, 2021

Cat Behaviours at the Bowl: Cat Refuses the Food

Most owners are exceptionally good at interpreting their pet’s behaviour to determine whether they had made a good choice (success) or a bad one (failure). When a cat rejects the food, or even starts eating it but then stops, most owners begin to get a sinking sensation in their stomachs. How people respond in this moment can have a big influence on which brands ever make it into the basket again.

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happy person holding up a confused looking cat
Industry Smarts

June 2, 2021

The Cat Food Decision Making Journey

Understanding the psychology and behaviour behind each facet of the cat food decision-making journey to help brands understand exactly how to influence the cat owner at the right time, in the right place and at just the right moment.

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