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George Wharmby

Foresight

March 28, 2023

Harnessing the Power of Human Motivations: Audio and Meal Prep Boxes

Human needs and motivations can be fulfilled by a variety of things, including brands. By engaging with people and truly understanding what they do everyday, we can identify what their motivations are, and how and when brands can authentically show up in their lives.

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A woman influencer
Cultural Insights

April 4, 2022

Everything You Know about Influencers Is Wrong

When you think of influencers, what do you think of? A Gen Z with millions of followers? Think again. When brands think of who can...

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