Creating and maintaining strong brand awareness starts in the hearts of the people, and grows through evangelism. Your brand spreading through word-of-mouth, social media, or targeted advertising requires an effective strategy that combines a few of the elements below.
Time is running out to live our lives to the fullest. The New Year encourages us to reflect on how we spend our time and make changes to achieve our goals.
Post-summer of 2020, there were many calls to get ‘The Right People in the Room’. While that was a good start, the push needs to be about giving Black people the space and support to have their voices heard and shared… because what does it matter if you’re in the room, if no one passes you the mic.
The recent rise and staying power of oat milk has shown how we are taking actions toward sustainability, and how these motivations, while they lead to the same place, are very different and worth investigating.
COVID-19 is no match for the human spirit. Every day we are seeing acts of kindness, empathy and connection on an unprecedented scale. Around the world people are coming together as a community to support and lift each other up, and some smart brands are helping them do it.
What does being a ‘boy’ mean anymore… At The Sound, we look at what is going on around the world, and more specifically with...
