B2B

May 29, 2024

The Key Questions Driving B2B Market Research

We like to divide the landscape of companies relevant to B2B research into four different categories: producers of materials; producers of critical components and parts; producers of capital equipment and mechanical coordination devices; and, finally, producers of human coordination tools.

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Industry Smarts

September 14, 2022

Loyalty and Retention

Loyalty and retention have never been more essential for maintaining consistent revenue streams. In so many critical industries – whether entertainment or retail, dating or dining, beauty or fitness – service subscribers have a breathtaking range of competing (and compelling) options to choose from.

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