Celebrating Black History Month, Nynena recounts her journey to research and how her compassion for people led her to market research. She then inspires a call to action to Black individuals who are interested in pursuing market research, while also encouraging the importance of inclusivity in advising brands in all areas of marketing.

Avatar photo
Written By:
Nynena Gaye

Nynena really likes lines (straight, squiggly, connected or disconnected) because of their endless possibilities. This wonder for ‘possibilities’ extends to people and their stories – how they came to be, what drives their decisions, what comes from their decisions, etc. With a keen eye to detail, Nynena exercises both quantitative and qualitative methodologies to echo these human truths. Nynena holds BAs from Loyola University Chicago in Anthropology & Sociology, and Global & International Studies - both of which fuel her interdisciplinary approach to research.

More by this author