Our Thinking

Life is not yes or no. An the power of quantitative research does not lie in simple yes/no answers, confirming hunches or sizing qualitative insights...

9 years ago we spoke to a group of first time fathers to learn more about contemporary fatherhood… this year we decided it was time...

Empathy is in decline and it’s bad for business, but don’t worry… we’ve got you. The best products solve real human problems. The best advertising...

Seven Dads. Seven Cameras. Three Cities. Dads is a touching documentary exploring contemporary fatherhood through seven men sharing their experiences, challenges and passions for their...

Every year I take the liberty of perusing the conference circuit and various industry publications, to get a sense of what’s on the minds and...

Undeniably, and thrillingly, we have entered the Age of Asia. We are living through a time of huge expansion and growth in the global significance...

Albert Einstein said that the definition of insanity is to do the same thing over and over again, but expect a different result… This is...

Last week I was one of the first people to experience the High End cannabis pop-up at Barney’s in Beverly Hills. For those that haven’t...

Expo West: event summary Earlier this month, Jerusha Bennett, Director of Brand Strategy and Innovation at The Sound’s Chicago office, had a blast attending the...

Event Summary Last Thursday, Caroline Fletcher, VP and Practice Lead for The Sound’s Beauty, Fashion & Apparel work, spent the day at the Glossy Modern...