Our Thinking

Last week I was one of the first people to experience the High End cannabis pop-up at Barney’s in Beverly Hills. For those that haven’t...

Expo West: event summary Earlier this month, Jerusha Bennett, Director of Brand Strategy and Innovation at The Sound’s Chicago office, had a blast attending the...

Event Summary Last Thursday, Caroline Fletcher, VP and Practice Lead for The Sound’s Beauty, Fashion & Apparel work, spent the day at the Glossy Modern...

The Sound interviewed people and experts from around the world to gather insight on modern day issues, fears and anxieties – what prompts or provokes...

The Sound was founded nearly 11 years ago with the mission to challenge convention, having witnessed a myriad of bland, boring and somehow simultaneously over...

Audible launched a rather lovely new campaign yesterday focusing on the relative emotional benefits of spending time with their app for digital happiness, rather than...

It wasn’t too long ago when a qualitative research report would start with a disclaimer, almost an apology. It would say something like “the following...

Researchers often refer to professional respondents as cheaters, as people that stand in between them, honest investigators and the truth. They use disciplines such as...

Documentary filmmaking is hot right now. As the means to make a movie get cheaper, and people better understand what kinds of stories are worth telling, the appetite for nonfiction storytelling on our various screens has grown. And while stories about, say, pop stars who died young and tragically or delightful animals in their natural environments certainly sell, there’s plenty of room to innovate and see what else we can learn by following around interesting people and documenting what happens.

At The Sound we are obsessed with telling people’s stories and following narrative arcs through our written work and films. We keep bragging about how...