A Gender-bending Look Into Gen Z
You’ve probably heard us talk a lot about Gen Z, the post-millennial generation currently coming of age. We’re continually in pursuit of an understanding of...
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Discovering Luxury Through a Gen Z Lens
Unable to afford the category of products at this early life stage yet being highly engaged with the category to understand its nuances – this...
Living Outside the Box
At The Sound, we place individual experience at the heart of our work and expand outwards. So we put our feet on the ground on...
Poole’s Land
Poole’s Land in Tofino, B.C. has been known as many things over the last 30 years (“ecovillage” and “hippie commune” to being with), but today...
Freedom Cove
Artists Catherine King and Wayne Adams built their innovative home off the coast of Vancouver Island. Learn about their strategy when building their sustainable home, and how the development has been helped and hindered.
The Victorians: Modern Life Is Rubbish
Never mind living off the grid. Meet the couple who live in a different century. The Victorians: Modern Life is Rubbish. Shunning modern day convenience...