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Cultural Insights

June 9, 2020

Nostalgia: Stabilizing and Coping in Pandemic Times

How can we re-establish stability in the highly uncertain times of today? Our daily lives and routine have always provided us with a sense of stability. However, being hit by a pandemic has changed life as we knew it. Disrupted lives and looming uncertainty of a “new world” have left us in a state of flux. As we cope with the situation at hand we find ourselves leaning on Nostalgia to derive the lost sense of stability that we earlier got from our daily routines and lives.

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Cultural Insights

June 8, 2020

The Antidote #008

The Antidote is our way of navigating the surreal and strange waters of this unsettling new reality. Born from our need to have some positive distraction, laughter and heart-soaring moments as we witness humanity at its best, our team started sharing all the different things we found that lifted our spirits, brightened our days and made lockdown a little less lonely.

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Industry Smarts

May 29, 2020

Pet Parenting in a Pandemic: Cat

Our lives have been hugely disrupted over the past few months, but what impact has COVID-19 had on the lives of our pets? We've explored 10 tensions for both Cat and Dog Pet Parents during a pandemic and the challenges and opportunities the present for brands.

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dog
Industry Smarts

May 29, 2020

Pet Parenting in a Pandemic: Dog

Our lives have been hugely disrupted over the past few months, but what impact has COVID-19 had on the lives of our pets? We've explored 10 tensions for both Cat and Dog Pet Parents during a pandemic and the challenges and opportunities the present for brands.

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puppy and kitten
Industry Smarts

May 28, 2020

Pet Parenting in a Pandemic

Our lives have been hugely disrupted over the past few months, but what impact has COVID-19 had on the lives of our pets? We've explored 10 tensions for both Cat and Dog Pet Parents during a pandemic and the challenges and opportunities the present for brands.

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Home

May 27, 2020

Sustaining the Boom in Home Entertainment

COVID-19 hasn’t changed our desires, but it has changed how we solve them. And today, in-home entertainment is witnessing a boom. But what happens when the cage door swings open? The Sound is diving deep to uncover what new twists on entertainment are hereto stay, and what’s just a temporary fix.

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Cultural Insights

May 25, 2020

The Antidote #007

The Antidote is our way of navigating the surreal and strange waters of this unsettling new reality. Born from our need to have some positive distraction, laughter and heart-soaring moments as we witness humanity at its best, our team started sharing all the different things we found that lifted our spirits, brightened our days and made lockdown a little less lonely.

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person staring out of a closed window
Cultural Insights

May 25, 2020

Home and Re-entering Society

We’vebeen through the 2008 recession, we’re worried about climate change, we’re living with insurmountable student debt. We’re concerned about finding a joband the health and well-being of our loved ones. We’re facing multiple stressors in all aspects of our lives, making us an overall anxious people. Nearly 1 in 5 adultsin America experience an anxiety disorder over any 12-month period–andan astonishing 65% of 13-39-year-olds say they feel stressed constantly.

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Cultural Insights

May 13, 2020

Love in the Time of COVID-19

It's not news that dating is complicated in India. Who, what, where, when, why, and how aren't only down to personal choices, but social and cultural circumstances as well. Since the lockdown started, online dating has seen a sudden surge among both men and women. But why?

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