Our Thinking

A case study for successful innovation. The Sound recently had the opportunity to help develop a modern innovation for a centuries old and beloved British...

The term ‘semiotics’ has been popping up more and more in the marketing world. Whether it’s the semiotic analysis of a packaging design, or the...

The wellness economy is exploding. The idea of holistic care and the desire to achieve a sense of wellbeing are not new ideas. In fact,...

Creative Development Research Doesn’t Have To Kill Creativity Seriously. It doesn’t. It happens all the time. The agency has a few early stage campaign ideas...

Turns out all those showers, shaves and new hairstyles really add up! Let’s play a quick game. On average, how many times a month do...

A Cannes case study We couldn’t be more proud of the brand strategy work we did that lead to a transformation for the Dollar Shave...

Life is not yes or no. An the power of quantitative research does not lie in simple yes/no answers, confirming hunches or sizing qualitative insights...

9 years ago we spoke to a group of first time fathers to learn more about contemporary fatherhood… this year we decided it was time...

Empathy is in decline and it’s bad for business, but don’t worry… we’ve got you. The best products solve real human problems. The best advertising...

Seven Dads. Seven Cameras. Three Cities. Dads is a touching documentary exploring contemporary fatherhood through seven men sharing their experiences, challenges and passions for their...