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Cultural Insights

April 27, 2020

The Antidote #004

The Antidote is our way of navigating the surreal and strange waters of this unsettling new reality. Born from our need to have some positive distraction, laughter and heart-soaring moments as we witness humanity at its best, our team started sharing all the different things we found that lifted our spirits, brightened our days and made lockdown a little less lonely.

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Home

April 23, 2020

Home

At The Sound, we’re firm believers in placing humans at the center of our stories. One story that fascinates us most is the story of “home,” and how its ongoing evolution creates changing opportunities for brands.

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panda
Cultural Insights

April 20, 2020

The Antidote #003

The Antidote is our way of navigating the surreal and strange waters of this unsettling new reality. Born from our need to have some positive distraction, laughter and heart-soaring moments as we witness humanity at its best, our team started sharing all the different things we found that lifted our spirits, brightened our days and made lockdown a little less lonely.

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redwood trees
Cultural Insights

April 11, 2020

The Antidote #002

The Antidote is our way of navigating the surreal and strange waters of this unsettling new reality. Born from our need to have some positive distraction, laughter and heart-soaring moments as we witness humanity at its best, our team started sharing all the different things we found that lifted our spirits, brightened our days and made lockdown a little less lonely.

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Empathy

April 10, 2020

Empathy: a Decade in Review

Empathy is as hot a topic as the economy these days, so we decided to reflect on how brands have been dialing it up to make deeper connection with people.

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dog
Cultural Insights

April 9, 2020

The Antidote – Pet Edition

We have over 20 crazy pet parents in our team, so as you can imagine, animals have featured heavily in the entertainment side of things these past few weeks. Some of the shares have had us crying with laughter so we decided to create this special Pet Edition of The Antidote to share the furry laughter and love with you.

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older person posing
Beauty & Wellness

April 6, 2020

It’s What’s Inside That Counts… Or Is It?

People value internal beauty above external beauty. But while our beliefs, and the marketing messages we hear from beauty brands, may be focused more and more on Inner beauty, regardless of gender and age outward appearances still fuel success. Check out our new Creative Analytics report for more insights.

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Cultural Insights

April 1, 2020

The Antidote #001

We’ve been inspired and uplifted by all the stories emerging of people, communities and brands doing amazing things to come together, make a difference and take care of each other and rather than keep them to ourselves, we wanted to share our moments of inspiration, entertainment and escape in the hopes they might lift you too.

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