Our Thinking

Every year I take the liberty of perusing the conference circuit and various industry publications, to get a sense of what’s on the minds and...

Undeniably, and thrillingly, we have entered the Age of Asia. We are living through a time of huge expansion and growth in the global significance...

Albert Einstein said that the definition of insanity is to do the same thing over and over again, but expect a different result… This is...

Last week I was one of the first people to experience the High End cannabis pop-up at Barney’s in Beverly Hills. For those that haven’t...

Expo West: event summary Earlier this month, Jerusha Bennett, Director of Brand Strategy and Innovation at The Sound’s Chicago office, had a blast attending the...

Event Summary Last Thursday, Caroline Fletcher, VP and Practice Lead for The Sound’s Beauty, Fashion & Apparel work, spent the day at the Glossy Modern...

The Sound was founded nearly 11 years ago with the mission to challenge convention, having witnessed a myriad of bland, boring and somehow simultaneously over...

Audible launched a rather lovely new campaign yesterday focusing on the relative emotional benefits of spending time with their app rather than messing around on social...

It wasn’t too long ago when a qualitative research report would start with a disclaimer, almost an apology. It would say something like “the following...

Researchers often refer to professional respondents as cheaters, as people that stand in between them, honest investigators and the truth. They use disciplines such as...