Our Thinking

Insight seekers, if a consumer insight is shared with a client and it doesn't have an impact, is it truly an insight? We'd say no. As insights professionals, we can say the most beautiful, articulate, clever, and crafty things in a debrief. But if what we produce doesn’t impact our client... then what’s the point?

The end of the year is crazy. Market research projects need finishing, workshops need to get squeezed in. Innovation sprints and brand plans need wrapping up. Consumer experience re-works and re-thinks. All the things. Before people disappear into holiday craziness. Us, our brand and advertising agency clients. All the people out there we want to understand and serve better.

‘So what do you do?’. The question we all get asked and probably usually answer by describing what we don’t do… Like ‘no, not advertising’. We do market research. Both qualitative research (including focus groups and 1-2-1 interviews), and quantitative research. We work online and in person. And we work to understand people, segments, and culture and bring them to life for our clients in way that is memorable and impactful.

When is the right time to strengthen your brand? The short answer? Right now. Savvy marketers know that when there are challenges in their category, or sector, or even the entire market, there’s a huge opportunity to not only master your marketing but emerge even stronger when things go back to normal. Now is the time to strengthen your brand.

So, do you miss it? Do you miss having a participant’s cat crawl up on your lap as you’re observing an in-home ethnography? Do you miss having an impromptu analysis session with your moderator to post a full night of IDIs? Do you miss watching a focus group from behind a mirror and witnessing in person people’s gut reactions to a new ad campaign?

Break out of today’s frame to develop a clearer picture of tomorrow. We’ll help you identify opportunities that lead to competitive advantage, anticipate risk, and more intelligently evaluate the future potential of innovation ideas.

Loyalty and retention have never been more essential for maintaining consistent revenue streams. In so many critical industries – whether entertainment or retail, dating or dining, beauty or fitness – service subscribers have a breathtaking range of competing (and compelling) options to choose from.

‘So what do you do?’. The question we all get asked and probably usually answer by describing what we don’t do… Like ‘no, not advertising’.

The sober curious movement has taken the world by storm, and is only growing in popularity within North America. We wanted to know more about the whys behind this shift … and what people are choosing to sip instead. So we spoke with 25-year-old Hope Woodard about her entrance into the world of the sober curious, and her feelings on the movement.

When you think of influencers, what do you think of? A Gen Z with millions of followers? Think again. When brands think of who can...