Life is not yes or no.
An the power of quantitative research does not lie in simple yes/no answers, confirming hunches or sizing qualitative insights – it can answer rich, nuanced questions about what makes people ‘tick’, uncovering why people do the things they do and how it makes them feel. It can be inspirational, not just confirmatory. It can bring humanity to data, bridging the gap between big data and deep qualitative. It can connect you with people you might otherwise never meet.
We leverage human-centered data as another dimension that brings us closer to understanding the true depth of people and the world in which they live. We call it Sound Data, and we are thrilled to add this to our arsenal of badassery.
Want to know more ? Check out the report