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Foresight

May 16, 2023

Strategic Foresight: There Are No Futurists in Foxholes

The most successful companies don’t just react to change. They anticipate the category, consumer, and cultural changes that have the potential to derail or propel their business forward. Strategic Foresight at the Sound is outcomes-focused and driven by human and cultural understanding, grounded in present-day action.

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Harnessing the power of human motivations: people from various cultures
Foresight

March 28, 2023

Harnessing the Power of Human Motivations

By understanding the many ways people satisfy a single motivation, we equip our clients with insight and inspiration that make brands more relevant to those moments, so they can connect and triumph over the competition—whoever, whatever, and wherever they are.

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