Customer experience goes beyond customer service. It's a strategy brands need to drive loyalty and engagement.

Discover how winning innovations start with understanding people first. Learn the key steps for developing people-centric ideas that truly connect.

Exploring how brands can build real brand love with the people they serve that lasts.

How hope & fear can be a powerful framework to deepen trends and foresight thinking.

Everything you need to know about strategic planning in marketing: from what it is, why it’s important, to how you go about it (a complete step-by-step guide!).

There are few exploratory project requests that come in as complicated to work through as a customer journey. On the surface, it seems like it...

In today’s world of Zoom meetings and Slack chats,  it’s hard to feel really connected to the people we interact with day in and day...

We’re sure it’s on your mind right now. And not just sitting in the back of it. But right there, at the forefront. Because it...

So you need to build a brand marketing strategy that will deeply connect with people and drive growth. Before we talk about how to build...

In the dynamic realm of market segmentation strategy, adopting a people-centric perspective is essential. The Sound’s style transcends the simplicity of static categories, embracing the...