How to Create Brand Love that Lasts
Exploring how brands can build real brand love with the people they serve that lasts.
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Hope & Fear: A Framework for Trends and Foresight Thinking
How hope & fear can be a powerful framework to deepen trends and foresight thinking.
Steps for Strategic Marketing Planning to achieve marketing objectives
Everything you need to know about strategic planning in marketing: from what it is, why it’s important, to how you go about it (a complete step-by-step guide!).
Building a Customer Journey that you’ll use
There are few exploratory project requests that come in as complicated to work through as a customer journey. On the surface, it seems like it...
Keeping Ourselves Human: Why It Matters to Our Work
In today’s world of Zoom meetings and Slack chats, it’s hard to feel really connected to the people we interact with day in and day...
AI in Market Research: Navigating Like a Human
We’re sure it’s on your mind right now. And not just sitting in the back of it. But right there, at the forefront. Because it...
How to Build a Brand Strategy
So you need to build a brand marketing strategy that will deeply connect with people and drive growth. Before we talk about how to build...
Market Segmentation Strategies are Key to Success
In the dynamic realm of market segmentation strategy, adopting a people-centric perspective is essential. The Sound’s style transcends the simplicity of static categories, embracing the...
Market Research Management Strategies
Deeply understanding the people who use your products or services through market research, can make the difference between winning or losing in the market.
New Product Development Process and Stages – A 7 Step Guide
Introduction to new product development. The journey into the unknown to explore the future of a category, generate innovative solutions, develop a winning product strategy…...