Strategy & Innovation

‘So what do you do?’. The question we all get asked and probably usually answer by describing what we don’t do… Like ‘no, not advertising’.

‘So what do you do?’. The question we all get asked and probably usually answer by describing what we don’t do… Like ‘no, not advertising’.

‘So what do you do?’. The question we all get asked and probably usually answer by describing what we don’t do… Like ‘no, not advertising’.

The short answer? Right now. Especially with the market challenges we face…  Savvy marketers know that when there are challenges in their category, or sector,...

Break out of today’s frame to develop a clearer picture of tomorrow. We’ll help you identify opportunities that lead to competitive advantage, anticipate risk, and more intelligently evaluate the future potential of innovation ideas.

  Loyalty and retention have never been more essential for maintaining consistent revenue streams. In so many critical industries – whether entertainment or retail, dating...

‘So what do you do?’. The question we all get asked and probably usually answer by describing what we don’t do… Like ‘no, not advertising’.

We know building a brand that people will actually care about is a journey. It takes blood, sweat, tears… and a hell of a lot...

In case you missed it, we spoke at MRS IMPACT 2021 about the power of motivational theory in consumer research. The Market Research Society (MRS)...

At The Sound, our job is to not only understand what's right in front of us...but to look ahead. What we see is circular economy leaders outperforming rivals.