November 2, 2020
Plant-based foods are skyrocketing in demand, even more so now during COVID-19. The Sound dives into the consumer motivations, trends, and brand strategy behind the category’s massive growth. From the eco-friendly trendsetters, to the health-motivated newbies, the motivations behind trying plant-based foods are as diverse as the products available on shelves right now.
May 6, 2020
As pandemic preparation ramped up, bread was one of the first things to sell out. Bread machines sales are up 652%, with flour and baking mixes following not too far behind. So why are people turning to breadmaking with such fervor during a global pandemic? Are there any far-reaching implications for brands beyond the baking category?
August 29, 2018
We first learned about Bren Smith, of GreenWave.org and Thimble Island Ocean Farm, after watching his talk at TEDx Bermuda. A former Atlantic Cod fisherman turned seaweed...