In 2020, a brewery in Japan saw a 10.4% increase in volume sales of non-alcoholic drinks and an 18.6% drop in beer. Why did this shift occur? Though the ‘Low & No’ Alcohol category growth rates mirror the West, Asia’s unique cultural context means that the reasons for growth may differ. So what are the unique demands that L/NA meets in Asia, and what category assumptions should brands avoid to succeed?
APAC Exploring Low: No alcohol Growth in Asia_v1