The Sound - Exploration. Strategy. Innovation.

What Makes Us Special

Fearless Empathy

We work for brands and companies, but we are all about people. How we can better understand them, tell their stories, and solve their everyday problems, big and small.

We know it’s a privilege to become a part of someone’s life and we take this very seriously. We are fearless in our methods to build empathy and understanding.

Importantly, we believe beautiful simplicity is the best way to ensure our work is easily actionable and socialized to make a meaningful impact on your business.

Candid.

Passionate.

Open.

Honest.

Collaborative.

Creative. Edgy.

Grounded.

Real.

A little in your face.

What We Do

Our Services

Our clients demand amazing. So that’s what we aim for every single day. For brands to succeed they must be willing to smash convention, agilely identify opportunities and take a more empathetic approach to brand building. It’s the kind of work we spring out of bed for. That and coffee. Lots and lots of coffee.

Brand Communications

Optimizing Engagement

Brand Experience

Transforming Touchpoints

Brand Strategy

Creating Differentiation

Consumer Exploration

Revealing Truths

Creative Analytics

Humanising Data

Product Innovation

Future Proofing

Some of Our Clients

Every agency website has to have a page with clients on it. It’s commandment 5 in the agency handbook. We work with the most innovative and best-loved companies in the world. We have a few who are shy and won’t let us publish their names. Here are some of the others.

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Understanding People is at the Heart of What We Do

We Solve Brand Problems

In short, we are very good at connecting our clients with the people that matter most to their brands and doing it in a way that is impossible to ignore. We tell inspiring, human stories and help brands figure out what the heck to do to be more successful. Plus, most of our clients say we are a really fun to hang out with.

We aim to be always smart and never boring.

Winning with Loyalty

Immersing in the relationships people have with subscription, membership, and loyalty programs to equip the marketing and sales teams of a leading tech company for meaningful conversations across fourteen distinct advertiser categories.

Understanding the Shopper Journey

Illuminating the shopper journey across key social platforms and verticals to establish benchmarks for today and provide guidance for product and feature development for tomorrow.

Understanding the Target Audience

A leading sports drink brand wanted to build empathy and brand loyalty by learning how to articulate the differences between its target segments. It wanted to debunk any myths or stereotypes associated with those segments, and then teach their team how to get into those different mindsets.

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Explorations by The Sound

Our Thinking

We wouldn’t be very good at our jobs if we weren’t insanely curious. Getting out into the wilds of today’s society, chasing down big ideas, tackling important topics, and hunting for their implications and impact is the stuff we live for.

Take a look at what we’ve found, so far.