As Christmas Parties aren’t an option this year, this week we’re trying our first global “Christmas Cookie Challenge”. One Zoom call, lots of us making a mess of our kitchens as we attempt to out-do each other. If you’re tempted to try it, this is the recipe. And if by this point in the year you need something far stronger than a Christmas Cookie, the challenge can also extend to Christmas Cocktails!
From us to you – Happy Holidays.
The Sound
For alcohol brands, building cultural relevance starts with cultural understanding. Brands need to recognize that popularity and trends are byproducts of culture, and focus on identifying the communities and sub-cultures that matter to their target customers, recruiting differently, and building with the people who matter to their brands, instead of for them.
Time is running out to live our lives to the fullest. The New Year encourages us to reflect on how we spend our time and make changes to achieve our goals.
