Exploring the Circular Closet
Exploring compromises and barriers people face when their garments are damaged, to inform the future of a sports apparel brand’s product takeback and circularity programs.
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Illuminating an Energy Drink Target Audience
Illuminating our energy beverage client’s target audience’s energy needs and shopping experiences, so that the brand can inform their new brand strategy.
Bringing to Life Outdoor Segments
Understanding the jobs of the outdoors among urban dwellers to inform an outdoor brand’s urban retail store design.
Visual Code Switching
Exploring how people shop across gendered clothing to assemble their ‘unique look’ to innovate and address unmet needs.
Tracking Brand Health For Global Positioning
Exploring brand health year over year to understand where a leading materials brand stands within a highly competitive global market.
Understanding the Shopper Journey
Illuminating the shopper journey across key social platforms and verticals to establish benchmarks for today and provide guidance for product and feature development for tomorrow.
Innovating for a Further out Future
A luxury apparel brand wanted to ensure they faced the next decade head-on. What should they anticipate and plan for to not only survive, but to thrive?
Illuminating a Teen Audience
Helping a major athletic brand uncover ways of more meaningfully connecting with two core teen segments by better understanding how they differentiated from their adult counterparts.
Elevating Segmentation with Aldo
ALDO’s product development team needed to understand the lifestyle, tastes, and preferred designs across the spectrum of product archetypes for their key segment that could keep them inspired season after season.