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Innovating For The Future

A luxury apparel brand wanted to ensure they faced the next decade head-on. What should they anticipate and plan for to not only survive, but to thrive?

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Illuminating The Focused Performer

Under Armour wanted to uncover ways of more meaningfully connecting with the Youth and Teen Focused Performer segments - and better understand how they differentiated from their adult counterparts.

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Elevating Segmentation With Aldo

ALDO’s product development team needed to understand the lifestyle, tastes, and preferred designs across the spectrum of product archetypes for their key segment that could keep them inspired season after season.

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