Understanding New Target Audiences
Helping an online design platform understand the needs, attitudes and behaviours of potential target audiences, to build upon recent growth and encourage trial.
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A Workforce to be Reckoned With
Helping a leading platform understand Gen Z's professional mindset in order to attract, retain, and support Gen Z. However, Gen Z poses a challenge. They have a very different relationship with social media and have entered the workforce during a time of significant change.
Read MoreUnderstanding the Shopper Journey
Illuminating the shopper journey across key social platforms and verticals to establish benchmarks for today and provide guidance for product and feature development for tomorrow.
Read MoreUnderstanding Fans Beyond Transactions
Helping a sports brand gain a better understanding of fans beyond the box office and transaction figures, to drive engagement.
Read MorePositioning Global and Local POVs
This client asked us to help them explore and carve out value propositions for three new growth markets across Asia. By learning about the region’s local cultural nuances and social media landscape, we could help them cement their place in culture through future product innovations and marketing campaigns.
Read MoreCapturing and Keeping Viewer Attention
A popular TV network had recently completed a quantitative segmentation and needed our help further dimensionalizing its core audience to help shape its content and marketing strategies.
Read MoreHumanizing Big Data
Humanising and bringing big data to life in a vast country such as India is often a long and expensive process — but not as challenging as predicting the direction of this fast-growing economy.
Read MoreStrategy Boot Camp
Using a combination of convergent and divergent thinking, we drive teams to consensus building and decision making in a consolidated time frame.
Read MoreBrand Refresh
A fresh perspective feels good. Especially if the old perspective is holding you back. We start by getting to the heart of what people have always loved and then reimagine how that can play in a new cultural context.
Read MoreCreative and Comms Optimization
Some agencies ‘test’ ideas. We believe in using consumer research to optimize creative and communications to better delivery on your brand strategy.
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