Creating an Authentic Gay Reality Dating Show
Providing a deep understanding of how to authentically represent and honor dating and relationships among gay men to help revamp a reality dating show.
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Evolving the Perceptions of Resort Brand
Helping a resort brand pivot and evolve their brand positioning.
Understanding New Target Audiences
Helping an online design platform understand the needs, attitudes and behaviours of potential target audiences, to build upon recent growth and encourage trial.
A Workforce to be Reckoned With
Helping a leading platform understand Gen Z's professional mindset in order to attract, retain, and support Gen Z. However, Gen Z poses a challenge. They have a very different relationship with social media and have entered the workforce during a time of significant change.
Understanding the Shopper Journey
Illuminating the shopper journey across key social platforms and verticals to establish benchmarks for today and provide guidance for product and feature development for tomorrow.
Understanding Fans Beyond Transactions
Helping a sports brand gain a better understanding of fans beyond the box office and transaction figures, to drive engagement.
Positioning Global and Local POVs
This client asked us to help them explore and carve out value propositions for three new growth markets across Asia. By learning about the region’s local cultural nuances and social media landscape, we could help them cement their place in culture through future product innovations and marketing campaigns.
Capturing and Keeping Viewer Attention
A popular TV network had recently completed a quantitative segmentation and needed our help further dimensionalizing its core audience to help shape its content and marketing strategies.
Humanizing Big Data
Humanising and bringing big data to life in a vast country such as India is often a long and expensive process — but not as challenging as predicting the direction of this fast-growing economy.
Strategy Boot Camp
Using a combination of convergent and divergent thinking, we drive teams to consensus building and decision making in a consolidated time frame.