Effectively Entering the Personalized Shopping Market
Identifying value propositions that resonate with current and prospective users of a popular finance app so they can confidently and effectively enter the personalized shopping market.
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Beyond the Love of Money
Illuminating what fuels brand love among affluent wealth management clients to help a leading financial institution develop a comms strategy that drives growth.
Boosting User Engagement
Exploring viewpoints of existing and potential users of financial apps to assist a well-known financial app brand in effectively promoting its core features against key competitors.
Understanding the Decision Making Journey
Helping a leading financial service provider understand how people choose their ‘everyday’ bank.
The Future of Branding
Helping a leading investment company assess perceptions of naming conventions to optimize co-branding and maintain growth among key audiences.
Shaping the Future of Connection
Understanding emerging media consumption and connectivity behaviors, helping foster relevant and meaningful client connections.
Illuminating the New Age Investor
Helping a leading investment company illuminate contemporary investors in a deeply human way to inspire their marketing strategy for 2024 and beyond.
Loyalty Driven by Exploration
Understanding the perceptions High Net Worth (HNW) individuals have about retirement for an insurance brand to drive loyalty among their existing clients.