Exploring Creative Territories
Exploring audience reactions to creative territories, to help our client create compelling and breakthrough advertising to drive growth and improve brand positioning.
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Evaluating Creative for a Sweet Treat Snack Brand
Exploring sweet treat snackers’ reactions to creative ideas to create breakthrough advertising that really hits the spot.
Bringing Fans Back
Identifying and illuminating cohorts of lapsed fans to help our restaurant client develop a comms/experience plan that would influence behavior and drive growth.
Unlocking Innovation In Frozen Beverages
Unlocking actionable, future-oriented innovation opportunities for our client’s frozen beverage portfolio, to inspire a killer slate of exciting innovations for 2025-2030.
Ideating the Future of Dried Cranberries
Unearthing and pressure-testing actionable innovation ideas for a dried fruit brand and develop a 2025+ pipeline to drive growth and incrementality.
Redefining Positive Choices
Exploring how permissible communications show up in the snack aisle, so that a leading snack company could position and communicate their brands thoughtfully.
Hacking Boring Categories With Flavor
Testing the boundaries of flavor for Popcorn and Pretzel sub-lines to inform the flavor refresh charter for 2025+.
Foresight Illumination Film
Illuminating the future of snacking and associated business implications, so our client can drive change internally and demonstrate the importance of emerging trends.
Understanding Prestige Drinkers
Understanding high-level shifts in luxury and prestige consumption occasions, so that a spirits company could meaningfully design for these moments and drive growth.
Illuminating the Flavoured Whiskey Drinker
Illuminating key drivers/barriers and perceptions of a flavored whiskey, so that the client can develop a differentiated and human-centric brand story that drives loyalty and growth.
Crafting Culturally-Rooted Campaigns
Exploring creative ideas for a global food and beverage brand to develop a campaign that’s rooted in cultural truth to drive consideration among casual dining guests.
Discover Snacking Behaviours
Exploring people’s projected, post-rationalized and actual behaviours when it comes to Better For You snacks, to identify what truly influences choice and why.