Breaking New Ground in Women’s Health
Ideating and refining a range of menopause and perimenopause product innovation concepts for a leading food brand unfamiliar with that space.
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Re-engaging Millennials and How Coffee Fits Into Their Lives
Understanding how a legacy coffee brand can refresh its messaging to attract a new generation of at-home coffee drinkers.
Innovating for Super Premium Growth
Ideating the future of a super premium gin brand so they can develop a 10-year innovation pipeline that harnesses the brand’s potential and fuels growth.
Profiling Tetra Still Wine Drinkers
Profiling the attitudes, brand perceptions, usage habits, and occasions of Tetra wine drinkers to help a leading wine company position themselves as a dominant player in the category.
Reimaging the Next Generation of Coffee Drinkers
Developing winning ideas for super premium coffee beverages that will drive growth among the younger generation.
Crafting Breakthrough Advertising for the Morning Brew
Helping a leading coffee brand create compelling and breakthrough advertising that would drive relevancy, consideration, and growth.
Exploring Reactions to Brand Activations
Exploring reactions to brand purpose activations for a snack bar company so they can identify authentic and meaningful ways to bring it to life in 2025.
Exploring Creative Territories
Exploring audience reactions to creative territories, to help our client create compelling and breakthrough advertising to drive growth and improve brand positioning.
Evaluating Creative for a Sweet Treat Snack Brand
Exploring sweet treat snackers’ reactions to creative ideas to create breakthrough advertising that really hits the spot.
Bringing Fans Back
Identifying and illuminating cohorts of lapsed fans to help our restaurant client develop a comms/experience plan that would influence behavior and drive growth.
Unlocking Innovation In Frozen Beverages
Unlocking actionable, future-oriented innovation opportunities for our client’s frozen beverage portfolio, to inspire a killer slate of exciting innovations for 2025-2030.
Ideating the Future of Dried Cranberries
Unearthing and pressure-testing actionable innovation ideas for a dried fruit brand and develop a 2025+ pipeline to drive growth and incrementality.