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Understanding the Target Audience

A leading sports drink brand wanted to build empathy and brand loyalty by learning how to articulate the differences between its target segments. It wanted to debunk any myths or stereotypes associated with those segments, and then teach their team how to get into those different mindsets.

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Refreshing a Leading Drinks Brand

Developing inspiring & impactful communications in super-premium dry dog food.

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Gatorade: Connecting Brand and Consumer

One of the best ways to practice empathy is to actually experience it with your target. Gatorade signed up to do just that. They wanted to get out of the office and into their consumer segments’ everyday lives... and to really take a walk “in their shoes.”

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Breakthrough Innovation

With that, one of the pioneer brands in the kombucha space needed help seeing into the future. To grow the category, and define what the gut health space has the potential to become, it needed to first reimagine its portfolio strategy—from product centric, to needs driven—and then craft its pipeline for success.

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Positioning Tech and Food

A food delivery service app wanted to understand what their new offering should stand for and why consumers should believe in it. It was critical not only for the team to understand what makes this new offering different from our client’s main business, but also what value it brings to consumers.

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Humanizing Big Data

Humanising and bringing big data to life in a vast country such as India is often a long and expensive process — but not as challenging as predicting the direction of this fast-growing economy.

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Strategy Boot Camp

Using a combination of convergent and divergent thinking, we drive teams to consensus building and decision making in a consolidated time frame.

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Brand Refresh

A fresh perspective feels good. Especially if the old perspective is holding you back. We start by getting to the heart of what people have always loved and then reimagine how that can play in a new cultural context.

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Creative and Comms Optimization

Some agencies ‘test’ ideas. We believe in using consumer research to optimize creative and communications to better delivery on your brand strategy.

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Semiotics Assessment

In every category there are implicit and explicit codes and cues that shape how consumers mentally define the space. Understanding what the codes and cues mean is called semiotics and we like to employ the principles of this theory to understanding dynamics of a category.

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