Understanding Perceptions of Naming Conventions
Helping a insurance company identify a naming convention that best aligns with the intended perceptions of their brand, to drive consideration among SMB business administrators.
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Understanding Affordable Health Insurance Needs in Untapped Markets
Illuminating how people in untapped rural and metro counties discover, enroll, and use their health insurance plan to help our client deliver on policy holder needs.
Segment Journey Mapping
To deeply understand and map how different segments shop for Medicaid or Medicare while navigating enrollment year after year, so that our client could tailor its marketing and services to the unique needs of its key targets.
Understanding the Insurance Journey
Help a longstanding auto insurer branch out into home insurance by understanding complicated journey people go when they need to insure their homes.