Understanding Brand Platforms and Target Audiences
Helping a leading car manufacturer gain a deeper understanding of potential brand platforms to develop a marketing strategy that drives brand affinity and growth.
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Inspiring the US Launch of a French Lifestyle Brand
Immersing a Parisian luxury spirit brand into the culture of NYC to inspire a meaningful and differentiated launch in the US.
Measuring the Effects of Social Media and User Wellbeing
Measuring social media engagement to help a popular social media company create a program that positively impacts user wellbeing.
Exploration and Development
Exploring how people engage with a publication’s audio journalism and audio content to guide potential subscription opportunities for its app.
Exploring A New Positioning
Gaining insight into the perceptions of a major automotive brand and its competitors, so they can leverage their unique brand positioning.