Exploring Indian Young Adults Perspectives on Brand Positioning
Understanding the Indian young adult and their perceptions of a new brand positioning for a social media brand.
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Optimizing UX for Strategy Product Alignment
Exploring audience reactions to positioning statements to help a social media client optimize their brand’s positioning & product alignment.
Effectively Entering the Personalized Shopping Market
Identifying value propositions that resonate with current and prospective users of a popular finance app so they can confidently and effectively enter the personalized shopping market.
Boosting User Engagement
Exploring viewpoints of existing and potential users of financial apps to assist a well-known financial app brand in effectively promoting its core features against key competitors.
Understanding the Canadian Dating Landscape
Understanding Canadian Gen Z singles to help develop an impactful go-to-market strategy that drives brand engagement, retention, and growth.
Illuminating AI Innovators
Film and edit a 3 min sizzle reel based on ‘Shark Tank’ style pitches from 10 AI companies (5 mins each + 15 min Q + A) at the YouTube campus in San Bruno, CA to generate a sense of thrill and passion for the audience.
Helping a Social Media Brand Regain Relevance
Understanding young adults’ expectations for how a leading social media brand’s position shows up on the app so the client can ensure that its app experience delivers on those expectations.
Messaging Pillars Among Young Adults
Understanding the most impactful articulation of messaging pillars, creating a ‘playbook’ to guide and unify initiatives that will build deeper relevance for a social media platform with Young Adults.
Illuminating the ‘Creator’
Helping our leading social media client understand how young adults perceive the idea of ‘creators’, especially on their platform, so they can target relevant creators and create engaging communications.
Understanding Entertainment
Understanding people’s relationship with entertainment so that a telecom brand could best meet their users’ needs and drive growth.
Ensuring the Creative Clicks
Exploring reactions to early stage campaign concepts in the US, Germany and France to drive the development of impactful local market campaigns for a web browser brand.
Illuminating Career Navigation Globally
Exploring how professionals navigate their careers, to inform a professional platform’s product offerings and strategies.