Understanding the Canadian Dating Landscape
Understanding Canadian Gen Z singles to help develop an impactful go-to-market strategy that drives brand engagement, retention, and growth.
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Illuminating AI Innovators
Film and edit a 3 min sizzle reel based on ‘Shark Tank’ style pitches from 10 AI companies (5 mins each + 15 min Q + A) at the YouTube campus in San Bruno, CA to generate a sense of thrill and passion for the audience.
Helping a Social Media Brand Regain Relevance
Understanding young adults’ expectations for how a leading social media brand’s position shows up on the app so the client can ensure that its app experience delivers on those expectations.
Messaging Pillars Among Young Adults
Understanding the most impactful articulation of messaging pillars, creating a ‘playbook’ to guide and unify initiatives that will build deeper relevance for a social media platform with Young Adults.
Illuminating the ‘Creator’
Helping our leading social media client understand how young adults perceive the idea of ‘creators’, especially on their platform, so they can target relevant creators and create engaging communications.
Understanding Entertainment
Understanding people’s relationship with entertainment so that a telecom brand could best meet their users’ needs and drive growth.
Ensuring the Creative Clicks
Exploring reactions to early stage campaign concepts in the US, Germany and France to drive the development of impactful local market campaigns for a web browser brand.
Illuminating Career Navigation Globally
Exploring how professionals navigate their careers, to inform a professional platform’s product offerings and strategies.
Understanding Key Audiences
Helping a leading vehicle brand understand the motivations and mindsets of three audience groups (Black, Asian and Hispanic Americans) and the role that movement, creativity, and inspiration play, to uncover key nuances and inform future campaign development.
Exploring ‘Discovery’ on Social Media
Exploring reactions to creative ways in to help a leading tech conglomerate continue developing its creative campaign.
Standing Out Among Legacy Brands
Helping a smartphone brand stand out during their upcoming creative campaigns... and uncovering a new positioning opportunity along the way.
Driving Grocery Basket Sizes
Helping a technology company understand who their potential targets are as people, as well as their needs and gaps in large basket grocery delivery, to drive greater growth for the brand on a global scale.