A Gem in America’s Playground
Dimensionalizing the drivers and barriers gamers encounter when visiting a casino hotel brand to develop a compelling positioning for the future state of the property.
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B2B Campaign Platform Development
Exploring reactions to strategic territory statements among small and medium business professionals and meeting planners, to help a international hotel chain create compelling advertising that’s rooted in a powerful human truth.
Evolving the Perceptions of a Resort Brand
Helping a resort brand refine positioning by assessing traveler insights, equity, relevance, uniqueness, credibility, and impact metrics.
Innovating the Future of Travel
Helping an international airline move towards a global brand strategy that positions it as the future of airline travel.
Igniting Empathy: Personas and Experience Maps
Illuminate key segments and their shopping journeys for a predominant food and drug company to inform communications, design, innovation, and strategy.
Understanding the Shopper Journey
Illuminating the shopper journey across key social platforms and verticals to establish benchmarks for today and provide guidance for product and feature development for tomorrow.
Humanizing Big Data
Humanising and bringing big data to life in a vast country such as India is often a long and expensive process — but not as challenging as predicting the direction of this fast-growing economy.
The Future of Business Travel
Crowne Plaza, one of the largest hotel brands in the world, was on a mission to position themselves as the true challenger brand in the heavily-saturated, often-cookie-cutter world of business travel.