Igniting Empathy Through Personas + Experience Maps
Illuminate key segments and their shopping journeys for a predominant food and drug company to inform communications, design, innovation, and strategy.
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Understanding the Shopper Journey
Illuminating the shopper journey across key social platforms and verticals to establish benchmarks for today and provide guidance for product and feature development for tomorrow.
Read MoreHumanizing Big Data
Humanising and bringing big data to life in a vast country such as India is often a long and expensive process — but not as challenging as predicting the direction of this fast-growing economy.
Read MoreStrategy Boot Camp
Using a combination of convergent and divergent thinking, we drive teams to consensus building and decision making in a consolidated time frame.
Read MoreBrand Refresh
A fresh perspective feels good. Especially if the old perspective is holding you back. We start by getting to the heart of what people have always loved and then reimagine how that can play in a new cultural context.
Read MoreCreative and Comms Optimization
Some agencies ‘test’ ideas. We believe in using consumer research to optimize creative and communications to better delivery on your brand strategy.
Read MoreSemiotics Assessment
In every category there are implicit and explicit codes and cues that shape how consumers mentally define the space. Understanding what the codes and cues mean is called semiotics and we like to employ the principles of this theory to understanding dynamics of a category.
Read MoreMessaging and Comms
Getting the right message to the right people at the right time is every Brands strategic nirvana. The Sound knows how to draw out and listen for nuance and insight that defines what a brand should say to whom and when.
Read MoreArchitecture and Guardrails
The Sound often steps in to guide teams through a series of brand building exercises… taking the time to rigorously build equity elements for your brand.
Read MorePurpose Development
We help brands discover Purpose by examining consumers and culture, the category and the company to see what sits at the nexus, revealing insightful and inspiring reasons for being.
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