Portfolio Strategy
Having an entire portfolio of products in a single category requires clarity on each brands objective, target audience, and its role in their lives.
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Innovation Workshops
At some point in every brands life… it needs an infusion of energy or ideas. Turning to a workshop setting is the perfect solution.
Read MoreIdea Screening
Being able to get a quantitative pulse check on a large set of product ideas is sometimes precisely the analysis you need.
Read MoreBrand Elasticity
We start with a brand's anchor today and then imagining its future. That can’t happen overnight so we map a plan from A to B with the imperatives you need to nail at each stage.
Read MoreConcept Development
We love writing product concepts that don't suck. No seriously. It's fun to us! We've seen a lot so we know how to spot the good from the bad.
Read MorePipeline Development
We don’t believe ‘if you build it they will come.’ We do believe the best innovation lives at the intersection of possibility and problems.
Read MoreIdeation Sprints
We understand the realities of the business world and know that time isn't always on our side. So when you need speed... we sprint.
Read MoreWhite Space Illumination
Sometimes a brand wants a line of sight into the much farther out future. We use qualitative exploration and quantitative validation to add rigor.
Read MoreTrend Trekking
Insights and ideas are rarely revealed from behind a desk, so we hit the road when we want to glimpse the future.
Read MoreGenerational Research
It's said you shouldn't have a favorite child. At The Sound we believe the same to be true of generations.
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