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Idea Screening

Being able to get a quantitative pulse check on a large set of product ideas is sometimes precisely the analysis you need.

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Brand Elasticity

We start with a brand's anchor today and then imagining its future. That can’t happen overnight so we map a plan from A to B with the imperatives you need to nail at each stage.

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Concept Development

We love writing product concepts that don't suck. No seriously. It's fun to us! We've seen a lot so we know how to spot the good from the bad.

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Pipeline Development

We don’t believe ‘if you build it they will come.’ We do believe the best innovation lives at the intersection of possibility and problems.

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Ideation Sprints

We understand the realities of the business world and know that time isn't always on our side. So when you need speed... we sprint.

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White Space Illumination

Sometimes a brand wants a line of sight into the much farther out future. We use qualitative exploration and quantitative validation to add rigor.

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Trend Trekking

Insights and ideas are rarely revealed from behind a desk, so we hit the road when we want to glimpse the future.

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Generational Research

It's said you shouldn't have a favorite child. At The Sound we believe the same to be true of generations.

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Journey Mapping

Empathizing and understanding the walk from the beginning to the end of an experience helps a brand identify when and where it can resonate with people.

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Category Audit

How a category communicates is the first step to understanding how your brand should think and behave.

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