Exploring US Haircare Perceptions for a Korean Haircare Brand
Detangling the US market for a Korean haircare brand.
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Unearthing Innovation Opportunities
Helping a massive international oral care brand unearth six innovation dig sites to drive product development and illuminate unmet need states.
Illuminating Healthcare
Illuminating a primary care company’s key segments and dimensionalizing their positioning framework to inform and inspire communications.
Exploring Sensitive Skin Care
Helping an international skincare brand explore women's needs and their reactions to brand assets, to drive acquisition and growth.
Widening the Gap in Category Leadership
Identifying and prioritizing key segments so that a highly advanced breastfeeding brand can widen the gap in their category leadership.
Understanding Category and Brand Truths
Helping a cosmetic company understand perceptions and awareness of their brand to evolve their marketing strategy and drive audience connection.
Understanding the Shopper Journey
Illuminating the shopper journey across key social platforms and verticals to establish benchmarks for today and provide guidance for product and feature development for tomorrow.
Building a Winning Proposition
Understanding suffers’ needs, expectations, and pain points to accelerate innovation in tackling airborne allergens. Stepping back and revealing what allergens even mean to people and how they currently combat them, before building a credible and relevant proposition to blast those germs away!
Rebuilding Relevance
In light of the shifting expectations for beauty and skincare today, a suncare brand with deep roots in traditional sunscreen was on a mission to stay relevant and strengthen its global presence by refreshing and updating its understanding of its target audience.
Enhancing The In-Store Experience
A cult cosmetics brand with an eye on global expansion asked The Sound to help optimize its free-standing store experience to appeal to the needs of a coveted audience––Make-Up Junkies.
Humanizing Big Data
Humanising and bringing big data to life in a vast country such as India is often a long and expensive process — but not as challenging as predicting the direction of this fast-growing economy.
A Modern Look at Masculinity
After a start-up razor company got acquired by a major corporation, it was time for them to grow up a bit, and to move beyond being just a cheap razor company.