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White Space Illumination

Sometimes a brand wants a line of sight into the much farther out future. We use qualitative exploration and quantitative validation to add rigor.

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Trend Trekking

Insights and ideas are rarely revealed from behind a desk, so we hit the road when we want to glimpse the future.

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Generational Research

It's said you shouldn't have a favorite child. At The Sound we believe the same to be true of generations.

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Journey Mapping

Empathizing and understanding the walk from the beginning to the end of an experience helps a brand identify when and where it can resonate with people.

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Category Audit

How a category communicates is the first step to understanding how your brand should think and behave.

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Segment Discovery

Quantitative data helps identify and define frameworks ideal for grouping people, motivations and behaviors.

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A Modern Look at Masculinity

After a start-up razor company got acquired by a major corporation, it was time for them to grow up a bit, and to move beyond being just a cheap razor company.

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