We’re all about that human on human insight; that consumer behaviour research that makes one lean back and interlock the fingers across the belly, musing on the minutia and nuance of the condition.
So when Amy Poehler’s book “Yes, Please” about “woman-on-woman” crime came out, we decided to dig into the parenthood market for some qualitative indulgence.
What resulted was a fascinating (and quite candid) discussion about negotiating the role of “mom”.
For alcohol brands, building cultural relevance starts with cultural understanding. Brands need to recognize that popularity and trends are byproducts of culture, and focus on identifying the communities and sub-cultures that matter to their target customers, recruiting differently, and building with the people who matter to their brands, instead of for them.
Time is running out to live our lives to the fullest. The New Year encourages us to reflect on how we spend our time and make changes to achieve our goals.
