When Amy Poehler’s book “Yes, Please” about “woman-on-woman” crime came out, we decided to dig into the parenthood market for some qualitative indulgence with “Mom Crimes”, because we’re all about that human-on-human insight; that consumer behavior research that makes one lean back and interlock the fingers across the belly, musing on the minutia and nuance of the condition.
What resulted was a fascinating (and quite candid) discussion about negotiating the role of “mom”.