We’re all about that human on human insight; that consumer behaviour research that makes one lean back and interlock the fingers across the belly, musing on the minutia and nuance of the condition.

So when Amy Poehler’s book “Yes, Please” about “woman-on-woman” crime came out, we decided to dig into the parenthood market for some qualitative indulgence.

What resulted was a fascinating (and quite candid) discussion about negotiating the role of “mom”.

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