In case you missed it, we spoke at MRS IMPACT 2021 about the power of motivational theory in consumer research.

The Market Research Society (MRS) Impact 2021 conference has been a great example of how connections are changing. With the absence of face to face communications, we’ve gained a more representative and global perspective.

Our film and design teams worked their magic to make what could have been just another conference talk into an informative and funny narrative.

Enjoy!

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