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Driving growth through human intelligence.

What do you need?

Need to reach people more effectively? Find new market
opportunities? Improve products and services? Create something new
or different? Change your brand story or perception? Come up with a
new communications idea or evaluate a campaign? Just need to
understand the people who use your products better?

Something else? We want to help.

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Brand Communications

Optimizing Engagement

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Brand Experience

Transforming Touchpoints

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Brand Strategy

Creating Differentiation

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Consumer Exploration

Revealing Truths

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Creative Analytics

Humanising Data

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Product Innovation

Future Proofing

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Winning with Subscriptions, Memberships, and Loyalty

Immersing in the relationships people have with subscription, membership, and loyalty programs to equip the marketing and sales teams of a leading tech company for meaningful conversations across fourteen distinct advertiser categories.

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Understanding the Shopper Journey

Illuminating the shopper journey across key social platforms and verticals to establish benchmarks for today and provide guidance for product and feature development for tomorrow.

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Understanding the Target Audience

A leading sports drink brand wanted to build empathy and brand loyalty by learning how to articulate the differences between its target segments. It wanted to debunk any myths or stereotypes associated with those segments, and then teach their team how to get into those different mindsets.

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A woman influencer
Cultural Insights

April 4, 2022

Everything You Know about Influencers Is Wrong

When you think of influencers, what do you think of? A Gen Z with millions of followers? Think again. When brands think of who can...

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Stay Up To Date

The Sound believes in sharing knowledge. If you’d like to stay up to date with our reports on people, culture and brands and be able to watch our documentaries (and even be invited to an event or two) then simply subscribe below. 

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Stay Up To Date

The Sound believes in sharing knowledge. If you’d like to stay up to date with our reports on people, culture and brands and be able to watch our documentaries (and even be invited to an event or two) then simply subscribe below.

Subscribe
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