Inspiring Commercialization in Retail

Challenge

Developing a highly engaging “Leadership Team Immersion Day”, in downtown Chicago, to inspire a major retail brand to think bigger about how they can effectively commercialize their owned brands in today’s changing retail and brand landscape.

Our client, a renowned department store chain, owns many successful brands but needed to reframe their strategic approach to stay relevant and inspire new possibilities in the world of retail. We helped their owned brands Leadership Team journey out of the familiar, think outside of the box, and explore untapped spaces and products that could inspire the future of their presence in stores.

Approach

In a three-part approach we (1) aligned on the current commercialization efforts and headwinds (via a pre-guided set of questions) (2) conducted an immersive and engaging safari experience in Chicago with provocative, inspirational questions and (3) developed and hosted an Industry Panel Discussion with cross-category C-Suite Industry Leaders. Being based in Chicago ourselves, we were able to tap into our city’s hidden gems and rally our team’s most enjoyed places!

Impact

Equipped with inspirational examples in retail and provocative questions, our client’s leadership team received actionable recommendations on how they can design with clear targets in mind, enhance brand identity, and deliver on relevant experiences their target actually wants.