Approach
To identify key cultural shifts that could inspire long-term innovation, we looked for inspiration at the intersection of people, culture and category macro trends. As such, we immersed ourselves in the client’s existing research and conducted secondary research, looking at the visual codes and cues in the category. From there, we developed what we call “dig sites” – macro platforms that are the springboard for a lively day-long Ideation Sprint. Together with the client team, we then built out ideas and identified which ones had the most energy — which The Sound then optimized and scrappily pressure tested.
