Connecting Brand and People
We designed two seriously action-packed days to make it all happen – kicking it off with an extensive immersion and empathy training, outfitting the brand insights, marketing, and sales teams with all the skills they would need to get out in the field and get to know their drinkers as real people.
And when we say ‘field’ we’re not kidding! 102 clients, 140 drinkers (from ages 6-55) and a handful of professional motivators (fitness instructors, coaches and wellness enthusiasts) took to the soccer fields, racquetball courts, yoga mats, and gym spaces to work out together. This was then followed by sitting down to have a relaxed, informal chat about life and the role of sports in their lives.
The event wrapped up with a half day of workshops, where we guided the Sports drink teams through what they heard and learned. We identified key foundational learnings, breakthrough insights, and business-changing implications for the brand moving forward.
Refreshing A Brand
After a decade of chasing every beverage trend that came around, a stalwart elixir brand of the 90s found itself on tough times — completely unsure of what it stood for (with the lagging sales to match) and without any sort of clear path forward for the future.Read More
Embracing the Unexpected
A sausage company with flavor was born out of a desire to do things differently — using creativity and imagination to come up with unexpected combinations.Read More
Building A Nimble Innovation Pipeline
Having such a nimble, iterative approach to innovation leads to ideas that can quickly proceed to creative and product development briefingRead More