Developing creative assets that resonate with young adults

Challenge

Helping a large tech company reposition one of its leading brands to better resonate with young adults.

A large tech company wanted to understand reactions to a range of marketing assets in the US, so that they could better drive consideration among young adults for one of it’s leading brand with messaging about practical utility and exploring your interests.

Approach

We conducted a series of virtual discussion groups, exposing young adults to a range of creative assets, exploring their initial reactions, and the campaign’s overall level of cohesion.

Impact

Our work identified opportunities for creative optimization, and helped our client better understand how their creative ideas delivered on pull-through of the key messages they were hoping to land.