Discover Snacking Behaviours
Approach
To gain profound insights into consumer behaviors and perceptions, we implemented innovative in-store show-and-tell activities designed to elicit authentic reactions to various BFY snack brands and communications. Our research spanned both mainstream grocery and premium retail environments, enabling us to capture diverse consumer responses in real-time. By observing shoppers’ interactions and gauging their emotional responses during the purchase, consumption, and post-consumption phases, we gathered rich qualitative data that illuminated their decision-making processes. This immersive approach allowed us to understand not just what consumers thought about BFY snacks but how they felt throughout their snacking journey.
Impact
Our findings revealed a complex landscape where consumers frequently articulated preferences for healthier snacks yet struggled to translate those intentions into actual purchases. We provided nuanced insights into the emotional drivers behind snack choices, demonstrating how these factors varied significantly based on context. This research equipped the brand with a deeper understanding of consumer motivations and informed strategic adjustments in branding and communication efforts. Ultimately, this enhanced their ability to connect with health-conscious consumers more effectively, paving the way for future growth in the BFY snack category.
Illuminating the Flavoured Whiskey Drinker
Illuminating key drivers/barriers and perceptions of a flavored whiskey, so that the client can develop a differentiated and human-centric brand story that drives loyalty and growth.
Understanding Women’s Path to Purchase
Illuminating Millennial & Gen X women's values, lifestyles, relationships with food, and their perceptions to QSR to drive growth for a leading QSR brand.
Inspiring Refreshed, Relevant Campaigns
Understanding the attitudes and behaviors of young LDA drinkers around the world to inform relevant and refreshed creative campaigns for an iconic whiskey brand.