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Making events special and different

The Challenge

Helping a leading events company identify key behavioral typologies to prioritize areas of investment and territories for new product development.

The Approach

We ran a series mobile ethnographies with event attendees across seven different countries to identify key behavior types. These were validated with quantitative research, and then we created documentary style films to bring people to life in a way that both informed strategy and made it easy for marketing teams to develop communications plans that really worked.

The Impact

We helped Reed Exhibitions (now RX) develop a long-term strategy to better connect with attendees, which later received the Market Research Society award for best B2B strategy.

Case Studies

Keep Reading

Making Market Segmentation Research Sing

Pandora came to us, wanting to do a really smart, modern-day segmentation … not just a numerical prioritization of who they should go after, but a living, breathing, inspiring piece of work for everyone in the company to rally around.

Read More

Humanizing Big Data

Humanising and bringing big data to life in a vast country such as India is often a long and expensive process — but not as challenging as predicting the direction of this fast-growing economy.

Read More

Capturing and Keeping Viewer Attention

A popular TV network had recently completed a quantitative segmentation and needed our help further dimensionalizing its core audience to help shape its content and marketing strategies.

Read More
View All

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The Sound believes in sharing knowledge. If you’d like to stay up to date with our reports on people, culture and brands and be able to watch our documentaries (and even be invited to an event or two) then simply subscribe below. 

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Stay Up To Date

The Sound believes in sharing knowledge. If you’d like to stay up to date with our reports on people, culture and brands and be able to watch our documentaries (and even be invited to an event or two) then simply subscribe below.

Subscribe
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