The Challenge
Exploring reactions to early stage campaign concepts in the US, Germany and France to drive the development of impactful local market campaigns for a web browser brand.
A major web browser came to us wanting to test creative across three key markets, to ensure their comms are reflective of local market nuance, relevant, and differentiated enough to peak interest and drive acquisition. We started with a round of research in the US getting a sense of people’s impressions and guiding future comms direction. We then showed campaigns for Germany, and France to understand how compelling the creative lands in each of these European markets.