Approach
To dig into the real world barriers that prevent buyers from fully embracing their digital wallets, we began our research with 48 immersive, 2-day digital diaries across three markets (US, UK, DE). Afterward, we selected stars for in-person shop-alongs to reveal emotional, functional, and psychological triggers at the point of sale. We conducted our international shop-alongs shoulder-to-shoulder with our client to maximize alignment and agility in the field.
