Challenge
Helping an international skincare brand explore the needs of women with sensitive skin and their reactions to brand assets, to drive acquisition and growth.
Finding the right skincare product is a costly game of trial and error, leaving many women with sensitive skin frustrated, enflamed, or otherwise unfulfilled. Our client, an international skincare brand, sought to deepen their understanding of how their brand story and products align with women’s needs, as they looked to formally launch in the US market.