Illuminating AI Innovators

Challenge

Film and edit a 3 min sizzle reel based on ‘Shark Tank’ style pitches from 10 AI companies (5 mins each + 15 min Q + A) at the YouTube campus in San Bruno, CA to generate a sense of thrill and passion for the audience.

Our client, a major tech company, needed to create a 3-minute sizzle reel based on ‘Shark Tank’ style pitches from 10 AI companies. The goal was to generate a sense of thrill and passion around AI innovations in the market research space.

Approach

We traveled to YouTube headquarters to capture the essence of this exciting event. Over six hours, we filmed pitch presentations from nine companies disrupting the AI space in market research. Our team then took on the challenge of condensing this wealth of information and energy into a concise, high-impact sizzle reel. We focused on weaving a compelling narrative that showcased the most innovative ideas and captured the excitement of the event.

Outcome

The resulting sizzle reel exceeded expectations, becoming a viral sensation within the client’s company. It was “shared everywhere,” creating a buzz around cutting-edge AI applications in market research. The video succeeded in giving viewers a sense of thrill and pride in the pursuit of new technologies, effectively highlighting the client’s commitment to innovation. By encapsulating the energy and ideas from the event, the sizzle reel positioned our client at the forefront of AI advancements in market research, inspiring employees and stakeholders alike.