The Approach
We started with participants across the U.S, Germany, India and Brazil, documenting their real, raw experiences over three days in digital diaries. From there, we followed up with virtual triads—deep discussions that brought key insights to life and revealed deeper frustrations and motivations around advancing one’s career.
We also explored two groups: People who actively seek growth and take action, and people who value career development but struggle to act. This approach revealed the emotions that drive or stall career navigation.