Illuminating Opportunities within Snacking

Challenge

Identifying opportunities within the snack category to understand how a popular food company can utilize their portfolio of brands to address snacking needs.

Coming off the heels of a mixed methodological approach to Jobs-to-be-Done with accompanying dig-site illuminations, our client had a strong understanding of the jobs that underlay snacking and wanted to dive deeper into categorical and sub-categorical implications.

Approach

Building off data collected in the first stage of our JTBD research, we sought to learn more about the factors that influence each snack category and how they related to one another. The additional context gave us the insights to identify where each subcategory and their associate brands play within the jobs wheel. In a highly interactive workshop, various snacking teams came together to discuss the new findings which helped spark opportunity for potential collaboration and future innovation.

Impact

This additional analysis bolstered our client’s confidence to generate new ideas for future product development and refinement in the snack world.