Challenge
Illuminating people’s perspectives on safety in malls to help a mall brand create solutions for a safe shopping experience.
Our client wanted to explore the psychology of mall safety, understanding what it means to feel safe (or unsafe) and how safety affects people’s choices when shopping. They also wanted to uncover the environmental cues surrounding safety, as well as the perception surrounding current safety measures, to gain a good grasp on what’s currently working to make malls feel safe.